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Privacy policy

PRIVACY POLICY

Last updated: 23 June 2025

 

1.  Overview

This Privacy Policy explains how pawtraitsbyrocco.com (“Pawtraits By Rocco”, “we”, “our” or “the Site”) collects, uses and discloses your Personal Information when you visit or make a purchase.

 

 

2.  Collecting Personal Information

 

Category

Examples collected

Purpose

Source

Shared with*

Device information

Browser version, IP address, time-zone, cookies, pages or products viewed, search terms, site interactions.

Load the Site correctly, perform analytics and optimise performance.

Collected automatically via cookies, log files, web beacons, tags and pixels.

Shopify; Google Analytics; Meta/Facebook Pixel; TikTok Pixel; Pinterest Tag.

Order information

Name, billing & shipping address, email, phone, payment details (Shop Pay, Visa, Mastercard, AmEx, Apple Pay, Google Pay).

Fulfil orders, process payments, arrange shipping, provide invoices & confirmations, screen for fraud, send product/marketing updates per your preferences.

Provided directly by you.

Shopify; Printify (fulfilment), UPS & USPS (shipping); payment gateways (Shop Pay, Apple Pay, Google Pay, credit-card processors).

Customer-support information

Messages sent through email or Shopify Inbox live-chat, order history, attachments or photos you provide.

Respond to enquiries & resolve issues.

Directly from you.

Shopify Inbox (Shopify), Klaviyo (email help-desk).

Offline data (events/forms)

Email address, name, pet details collected at expos or pop-up events.

Add you (with consent) to our email list or process custom portrait enquiries.

Collected offline with your consent.

Klaviyo (email), Shopify.

*We never sell your Personal Information.

 

 

3.  Minors

The Site is not intended for individuals under 18 years of age.

If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at support@pawtraitsbyrocco.com and we will delete it.

 

 

4.  Sharing Personal Information

We share information with service providers strictly to operate our business:

 

  • Shopify – ecommerce platform and secure checkout. Privacy: https://www.shopify.com/legal/privacy

  • Printify – print-on-demand partner that receives shipping details only to manufacture and dispatch your portrait.

  • Carriers – UPS and USPS receive name, address and phone to deliver your parcel.

  • Payment processors – Shop Pay, Apple Pay, Google Pay and card networks receive payment data.

  • Email & CRM – Klaviyo stores your email, purchase history and marketing preferences.

  • Analytics / Ads – Google Analytics, Facebook Pixel, TikTok & Pinterest Tags collect usage data for analytics and advertising.

We may also disclose information if required to comply with laws, court orders or to protect our rights.

 

 

5.  Behavioural Advertising

We use your information to show you relevant ads:

  • Google Analytics – helps us understand Site usage. Opt-out: https://tools.google.com/dlpage/gaoptout

  • Meta/Facebook Pixel – personalises ads on Facebook & Instagram.

  • TikTok & Pinterest Ads – track ad performance and personalise offers.

  • Email marketing flows via Klaviyo may use purchase and browsing data to tailor content.

Opt-out links

 

 

6.  Using Personal Information

We use Personal Information to:

  • Offer and deliver products.

  • Process payments and refunds.

  • Ship orders and provide tracking.

  • Communicate about your portrait, new products or promotions (with your consent).

  • Detect and prevent fraud.

 

 

7.  GDPR – Lawful Bases (EU / UK customers)

When we serve customers in the EEA/UK we process data under:

  1. Contract – to fulfil your order.

  2. Legitimate interests – improve products, marketing (balanced with your rights).

  3. Consent – email marketing & cookies (where required).

  4. Legal obligation – record-keeping, taxation, fraud-prevention.

 

Transfers outside the EEA

Shopify stores data primarily in Canada & the USA under the EU–Canada Adequacy Decision and Standard Contractual Clauses. See Shopify GDPR whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

 

 

8.  CCPA – California Residents

We do not sell or share Personal Information for monetary gain.

You may request access, correction or deletion of your data by emailing support@pawtraitsbyrocco.com.

 

 

9.  Retention

We keep order records for at least 7 years (tax & accounting requirements). Email marketing data is retained until you unsubscribe or request deletion.

 

 

10.  Automated Decision-Making

We do not engage in fully automated decisions that have legal or significant effects. Shopify employs limited automated fraud-screening (temporary IP/card deny-lists).

 

 

11.  Cookies

We use essential Shopify cookies plus analytics/advertising cookies (Google Analytics, Facebook, TikTok, Pinterest). Most persistent cookies last 30 minutes – 2 years.

You can manage cookies in your browser; however, blocking essential cookies may affect the checkout.

 

 

12.  SMS Program Description

 

When you enter your mobile number at checkout or in a pop-up form—and check the consent box—you agree to receive:

 

  • Transactional messages (order confirmations, shipping updates).

  • Abandoned-cart reminders.

  • Promotional offers and news from Pawtraits By Rocco (max. 4 SMS per month).

 

Data We Collect

  • Phone number, timestamp, IP address, and wording of your opt-in.

  • Cart details (items, value, status) to know when to trigger reminders.

How We Use This Data

  • To send the messages described above.

  • To measure campaign performance (open/click rates, conversions).

 

Legal Basis

  • Express consent (GDPR Art. 6 (1)(a) / TCPA & CTIA in the U.S.).

  • You may withdraw consent at any time by replying STOP or UNSUBSCRIBE to any SMS.

 

Who We Share It With

  • Only with our SMS provider Klaviyo SMS for sending and analytics.

  • We never sell or disclose your phone number to unaffiliated third parties for their own marketing purposes.

 

 

 

13.  Cookies for Abandoned-Cart Detection

 

The Site uses a first-party cookie (_cart_reminder) and the Shopify cart cookie to identify when items are added to your cart and whether checkout is completed.

If you abandon the cart, the system may send you an SMS reminder (if you provided your phone number and consent).


These cookies are used solely to:

  1. Remind you of the items left in your cart.

  2. Avoid sending duplicate or unnecessary reminders.

You can block these cookies in your browser; however, you will not receive abandoned-cart reminders.

 

 

14.  Third-Party Data Sharing Clarification

All statements in “Sharing Personal Information” remain valid except for SMS opt-in and consent records:


“Opt-in records and consent data for text messaging are excluded from third-party data sharing and are not sold or disclosed to unaffiliated parties.”

 

 

15.  Location-Based Services & Web Tracking

    • Display correct currency and shipping options.

    • Detect and prevent fraud.

      We use your IP address and device settings to:

       

  • We do not store precise GPS data or track your location in the background.

 

 

16.  Your Choices

  • Opt-out of SMS: reply STOP to cancel.

  • Need help? Reply HELP or email support@pawtraitsbyrocco.com.

 

 

17.  Do Not Track

Because there is no industry standard for DNT signals, we do not alter our data practices when we detect a DNT header.

 

 

18.  Changes

We may update this policy to reflect operational or legal changes. The latest version will always be posted here.

 

 

19.  Contact Us

Pawtraits By Rocco

Flanders, NJ, USA

Email: support@pawtraitsbyrocco.com


EU/UK residents may lodge a complaint with their local supervisory authority or the Irish Data Protection Commission (https://www.dataprotection.ie) if unresolved.

 

 

Mobile Terms of Service

Pawtraits By Rocco

Last updated: 23 de junio de 2025

The Pawtraits By Rocco mobile message service (the "Service") is operated by Pawtraits By Rocco (“Pawtraits By Rocco”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Pawtraits By Rocco’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Pawtraits By Rocco through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Pawtraits By Rocco. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18333828113 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Pawtraits By Rocco mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18333828113 or email pawtraitsbyrocco@gmail.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

End of Policy

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